User Experience Analysis -- Hamilton Island
User Experience Analysis · Pre-research
Overview
This report details a usability study of the Hamilton Island App developed by Hamilton Island Enterprises Limited, which is a mobile application designed as a handy guidebook for guests visiting Hamilton Island. The app contains a wealth of information and services relating to restaurants, hotels, activities and transport. The Hamilton Island App is the most used mobile app on the island and currently has a moderate to high user satisfaction and ease of use with an average score of 4.6. However, the Ui design, accessibility, page jumps and functional service system need to be improved in order to further enhance the user experience and ensure full usability. This report is therefore based on user feedback and ratings of the Hamilton Island App, and tests the usability, UI, functionality and ease of use of the app, and propose recommendations to address issues in this report, with the aim of improving the overall user experience of using the Hamilton Island App from a number of aspects.
Problem of statment
Modern people are generally busy with work and experience high levels of stress, so they choose different ways to unwind. One of the most popular ways is traveling. As one of the countries known for its natural beauty, Australia has always been a top choice for people from around the world to visit. With numerous islands, each offering its own unique scenery, Hamilton Island stands out as a renowned destination.
Hamilton Island is one of the most popular holiday resorts in Australia, affectionately known as "Hamo" by the locals. It is the largest island in the Whitsunday Islands, which are part of the Great Barrier Reef. With 74 scenic islands, the Whitsundays provide a range of experiences including luxury resorts, scuba diving, beaches, and scenic flights. It's a place that captivates both from the beauty of the sky to the underwater world. Moreover, the beautiful landscapes and diverse cultural experiences during the journey provide modern people with the fastest way to heal, leaving them with unique memories in their brief lifetime. However, if conflicts arise during the trip due to the closure of attractions or inadequate arrangements for food and accommodation, it undoubtedly leaves an indelible stain on this rare journey. Therefore, careful planning before the trip becomes particularly important. Booking accommodations, planning the itinerary, deciding on activities to participate in, and even ensuring suitable rest stops during long journeys are all indispensable parts of pre-trip planning.
As the official app for planning a trip to Hamilton Island, "Hamilton lsl." is the top choice for people planning to visit Hamilton Island. This App is open to most travelers, which means it is not just an application that helps users improve the index of happiness and convenience, on the other hand, it is also represents the publicity of Hamilton Island.However, when people use this app, it caused difficulty in planning for the trip in advance. And that is why we are going to test this app.
Range of user groups for potential products
People who would like to travel to Hamilton Island.
Research purpose
The purpose of this study is to help tourists who want to travel to Hamilton Island, Australia better plan their travel itinerary. Help them conveniently plan their travel itinerary, book accommodations and restaurants, and find suitable activities on the island through recommendations. We will analyze their habits and preferences for pre-travel planning by asking them about their past travel experiences and the composition of their travel companions and travel experience. Based on these habits and preferences, we will help them customize a travel planning app that suits them and enhance their travel experience.
User Experience Analysis · Test Progress
Test participants
P1
Female, age 23,
full-time student in Monash University,
lives in Melbourne.
P2
Male, age 24, full-time student in Monash University, lives in Melbourne.
P3
Female, age 27, full-time student in Monash University, lives in Melbourne.
P4
Male, Research Analyst, lives in Melbourne.
P5
Female, age 27, dentist, lives in Shanghai.
P6
Male, High School Student, lives in Melbourne.
Scenarios
Task 1
Objectives: Look for Hotels
Test Scenarios: You and your family have decided to visit Hamilton Island for the July holidays and you want to check out the hotels and resorts on the island.
Task 2
Objectives: Check weather
Test Scenarios: The weather changes frequently in Hamilton Island, you want to check the latest weather in order to plan your trip and dress for your holiday.
Task 3
Objectives: Find favourite activities
Test Scenarios: You want to plan activities for you and your family on the island for May 10th, show me how to find your favourite activities and find them again.
Task 4
Objectives: Use public transportation
Test Scenarios: If you are near the HI Aviation station and you want to go to qualia on Friday, please use this app to plan your travel time.
Task 5
Objectives: Find toilet through map
Test Scenarios: You are on holiday on Hamilton Island and you are enjoy the Resort Lookout, you would like to know where the nearly public restroom around you.
Locations & Equipments
Online on zoom with Computer & Mico.
User Experience Analysis · Test Result Analysis
Pain points
Success/fail rate Task
Task1: Look for hotels
Task2: Check weather
Task3: Find favourite activities
Task4: Use public transportation
Task5: Find toilet through map
SUS score
Participants
1
2
3
4
5
6
Average
Score
67.5
17.5
55
45
45
45
38.33
Key findings & recommendations
Task1: Look for hotels
Findings:
1. Image: Didn’t show any high-quality images of hotels.
2. Layout: The layout for the description is very wired, because all the contexts are aligned at the left slide.
3. Info: The information looks unclearly, the location is not clear enough, and also user can not know any details about hotels, like price and level.
Recommendations:
1. High-quality images improve the overall aesthetic of a website or application. They make the product visually pleasing and more engaging, which can enhance user satisfaction and create a positive first impression.
2. Clear information allows users to quickly understand how to perform tasks and navigate the interface, improving the efficiency of their interactions.
Image
Info
Layout
Task2: Check weather
Findings:
1. Illustrations: The illustrations are not matching the whole UI elements on this page.
2. Hierarchy: There is no hierarchy between the title and information, so it is very hard to see the key info.
3. Spacing: For the Tides, there is no spacing between all the contexts, and it’s not easy to read, it will be better if the tides have visual illustrations or animates.
Recommendations:
1. Well-designed illustrations can add aesthetic appeal to an interface, making it more visually engaging and pleasing to users. This can improve the overall user experience and leave a positive impression.
2. Hierarchy makes interfaces easier to use by providing a logical structure. Users can understand and navigate the product more intuitively when there's a clear hierarchy.
Illustrations
Hieraechy
Spacing
Task3: Find favourite activities
Findings:
1. Add to favourite: This feature should be on the top right of the screen or on the button.
2. Location: The Location of the “Favourite” feature is on the “More” page, so it is actually not easy to find this function in a really short time.
3. Pop-up info: The Pop-up info of “Added ....... to favourite” is on the button of the page, and it is dark background and white words, it’s not a very eye-catching design.
Recommendations:
1. Filters enable users to tailor search results based on individual preferences like budget, location, and amenities, enhancing personalization and user satisfaction.
2. At times, important updates like travel guidelines, cancellations, or reminders need prompt attention. A pop-up ensures immediate notice.
Favourite
Location
Pop-up info
Task4: Use public transportation
Findings:
1. All the stops: The title of all the stops looks busy on this page, and the name of stops can be in another colour like light blue.
2. Timeline: The timeline of bus looks very messy, and user can not actually totally understand all the informations on this page.
Recommendations:
1. Choose a clear and legible font. This is crucial for users to quickly read and understand the bus stop names. Sans-serif fonts are often a good choice due to their simplicity and readability.
2. Based on the timeline, determine what the most important information is that needs to be conveyed. Typically, this will include the name of each bus stop, the expected arrival times, and any relevant details like transfer points or bus numbers.
All the stops
Timeline
Task5: Find toilet through map
Findings:
1. Locations: The locations are very useful, but they can not show the near restroom to users.
2. Information: The info on the restroom is not enough, it is much better if the map will tell you how to directly get to the near restroom.
3. Map: The map does not contain a lot of useful information, and the map just looks like a 2D illustration.
Recommendations:
1. Maps offer spatial insight into attractions, accommodations, and more. They aid in route planning, navigation, and understanding of the destination's layout. Whether on foot, by car, or by public transport, maps are vital for efficient travel.
2. When traveling, finding restrooms can be tough. An app feature showing nearby options improves user convenience.
Locations
Info
Map